The 4th of July got us all thinking about patriotism. And how people spend an awful lot of money to prove theirs. Surely there must be some way for PPC to corner that sense of duty and pride and turn a profit. And then it hit us: use patriotism in ads to get people to [...]
Being Evil with PPC Trademarks
Google AdWords announced that starting June 15th, it’ll be open season on trademarked terms in ads. While re-sellers are celebrating in the streets, planning on swooping in on all the ad text they can write for Nike, Dell, the NBA and Sony, some of us are a little more protective of our precious trademarks. Those [...]
May 18, 2009
Categories: Ad Copy, Evil Ideas . Tags: adwords, google, paid search, pay per click, ppc, ppc villain, trademarks . Author: Paige Veuxs . Comments: Leave a Comment
How to Write Ads for Women
Get in touch with your feminine side and get those women to buy. They are half of the population after all. Use guilt, chocolate, tell her she’s right, not like her mother, whatever. Write ads that really speak to women and watch the money roll in. It’s not that hard, see?
You’re Right
Completely and Totally Right.
So [...]
March 31, 2009
Categories: Ad Copy . Tags: Ad Copy, cost per click, cpc, paid search, pay per click, ppc, ppc villain, search marketing . Author: Paige Veuxs . Comments: 4 Comments
PPC Ads Worthy of Villainous Recognition
Once in a while a PPC ad grabs your attention in a way that no regular old benefits/features ad ever could. I speak, of course, of the flubbed ad, the overly aggressive ad, the dynamic insertion mess ad, or my new favorite: cram as many keywords in as possible, damn the grammar ad!
I can tell [...]
November 7, 2008
Categories: Ad Copy . Tags: Ad Copy, cpc, paid search, ppc, ppc ads, ppc villain . Author: Paige Veuxs . Comments: Leave a Comment
Double Double Up Up In In Ads Ads
You know what we don’t take enough advantage of? Doubling up keywords in succession for ad copy.
I’m talking about ads that use the same word twice or more in succession. Like: “Buy Raincoats Cheap Cheap!” or “Download All you Want Free Free!” and “Buy Books Online. Books Books Ships Free.”
Sure it sounds a little [...]
August 25, 2008
Categories: Ad Copy . Tags: cost per click, cpc, pay per click, ppc, ppc practices, ppc villain, worst practices . Author: Paige Veuxs . Comments: Leave a Comment
Reverse Psychology in PPC is Not Your Friend
Or is it?
Getting suckers to click on your ads so you can get back to Super Poking people on Facebook is a high priority in life. Those pokes don’t manage themselves. So here you go, yet another brilliant way to compose ads and get searchers to do most of the work for you: [...]
July 9, 2008
Categories: Ad Copy . Tags: cost per click, cpc, pay per click, ppc, ppc villain, reverse psychology . Author: Paige Veuxs . Comments: Leave a Comment
Be a Jerk and Get More Clicks
Enough of this love-in that we call most of the language in PPC ads! Trying to coax and convince searchers to come to our sites and “browse” around. Screw that. It’s time for tough love. Just like the insecure, mistreated boyfriend: treat ‘em like dirt, question their manhood, point out flaws and flirt with his [...]
May 19, 2008
Categories: Ad Copy . Tags: Ad Copy, pay per click, ppc . Author: Paige Veuxs . Comments: 1 Comment
Keeping PPC Exciting, Part 2
While originally this wasn’t designed to be a series, the fact of the matter is, it should be. Unlike Cheaper by the Dozen, I Know What You Did Last Summer or Dr. Doolittle (where there shouldn’t have been a first movie to start with) this is a sequel that promises to right up there with [...]
April 18, 2008
Categories: Ad Copy . . Author: Paige Veuxs . Comments: 1 Comment
