PPC Blog & Search Engine Marketing Worst Practices: PPC Villain

There are a lot of PPC advice and tactic sites out there that promise to give you good advice, make you rich and emblazon their sites with giant call to action buttons and flashing graphics. But can you trust these PPC Posers? Duh, no.

If you’ve got anything at all between your ears, you’re reading this site whenever I get around to posting on it and then nothing else until that moment arrives. Should you get your PPC advice anywhere else?

Duh, no. But let’s face it, I’m slow. World domination is a time consuming activity and posting on my blog hits the back burner when I’m busy taking over New Zealand. I guess I can concede that you might read something about PPC elsewhere and at some time. But for crying out loud, avoid the PPC Posers!

So how do you know when a site is a PPC Poser? Well, I’m going to educate you, because that is what we do here at PPC Villain.

Sign #1 that the site is a PPC Poser:

They seem to think that the bigger the font, the better.

You know what that really means? Total lack of CONTENT.

Example: www.ppcbully.com

Signs # 2 and #3 that the site is a PPC Poser:

#2: Crazy sort of related to PPC URL

Why? Cause they waited so long that all the good URLs were taken and they took the first .com name GoDaddy spit out at them.

#3: More than one site that’s pretty much the same with the same uncomfortable close up shot of a giant nerd.

Example: www.ppc-4-free.com and www.ppcalwaysfree.com

Sign #4 that the site is a PPC Poser:

The site uses “seals of approval” and “guarantees”  like they’re going out of style.

Example: www.ppcadvertisingsecrets.com

And as a bonus, I found them using this gem of a PPC ad:

Sign #5 that the site is a PPC Poser:

Giant, larger than necessary, overly ornate, call to action buttons.

There seems to be a direct link between the size of the button and the average gullibility of the user clicking on it. Green represents the size of the button and blue represents the gullible-ness of the user. Notice how they intertwine into a dance of ignorance?

(Source: None of your business.)

Example: www.secretppcdossier.com

Sign #6 that the site is a PPC Poser:

Prices are slashed.

What is this, an informercial? If the words “easy payments” “prices slashed” “on sale” or “low low prices” are included, step away from that site immediately. That advice is going to be as useless as the hand mixer, Magic Bullet and BowFlex you already bought for just 4 easy payments of a piece of your self respect and that $10 your grandma sent you for Christmas.

Example: www.therichjerk.com

Sign #7 that the site is a PPC Poser:

They’re not just selling PPC.

If online dating, weight loss or financial help information occupy any other space on that site, dump it like a fruitcake in March.

Example: www.seriousppccoaching.com

Sign #8 that the site is a PPC Poser:

It appears that the site has not been updated since 2005.

Yahoo and MSN are going into PPC? NO WAY!

Example: www.ppcprime.com

Sign #9 that the site is a PPC Poser:

Creepy testimonials and screen shots of success with child-like handwriting pointing out said successes.

(Do you think the strange thing that happened was the possession of his body by a supernatural being?!)

Example: www.ppcscaretactics.com

Sign #10 that the site is a PPC Poser:

And the final sign…

The URL is meant to inspire fear, panic or scare you into handing over complete and total control of your PPC accounts to them.

Run! Hide! Take cover!

Example: www.ppcpanic.com

That’s it for this list, you may now sit back and wait for my next post.