Once in a while a PPC ad grabs your attention in a way that no regular old benefits/features ad ever could. I speak, of course, of the flubbed ad, the overly aggressive ad, the dynamic insertion mess ad, or my new favorite: cram as many keywords in as possible, damn the grammar ad!
I can tell that we have those fancy automated PPC maintenance programs to thank for some of the fun. Without them, we probably wouldn’t have this beauty:
Oops. And from a PPC platform too!
Or this one. Which goes to Google.com, but I doubt is actually even remotely related to them in any way. If it is, someone should probably be fired.
What about those ads that just make you laugh?
Way to jump on the Wall Street panic! These were found by googling Google’s stock ticker symbol, “GOOG.” Strangely they seem to have disappeared now though…
Grammar be damned, we need clicks! Sure, we’ll start with a legitimate headline, but after that, it’s a free for all!
Can anyone guess what their keyword list might be? I bet it includes: work, home, scam, business and jerk!
This ad starts out making sense but then blows you out of the water by promising to help you kill your nemesis. Now that is an ad worth clicking on.
Then there are those ads that attract both sides. Those looking to scam and those looking to be scammed. This ad will not only bring in the new scammers, but also warns to be on the lookout for scams!
That’ll do it for today’s installment of PPC villainy. Stay tuned for future posts. I’ve got some black, grey and dark grey tricks waiting in the wings.
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