PPC Blog & Search Engine Marketing Worst Practices: PPC Villain

*Not to scale; Iron Fist actually much larger.

Everybody knows about SpyFu, with their nice Ninja-like veneer. Apparently they aren’t the only company that wants in on the PPC competitive analysis take. New to the scene: PPC Bully. Get a load of these clowns!

These “bullies” are pitching their sleuth service as a get rich quick scheme. Threatening to take people’s lunch money (and also their keyword buys), this gnomish 1st-grader is more like a minor annoyance.

For a mere $69 $49/month, they’ll supposedly “let your competitors work for you” and side-step the trial and error involved in launching a PPC campaign.

There’s only one problem I can see with this perfect plan – the leprechaun-esque mascot. Seriously, who’s gonna cough up their paid search secrets to a little turtle squirt in a bad Marvin the Martian costume (no offense, Marv)? Nobody! That’s who.

Their video example touts the ability to pilfer coveted “acai berry” ads. (Real lucrative keyword there, fellas!)

Seriously, who bids on acai berry?

Although imitation is the sincerest form of flattery, our evil master is honestly a tad bothered by this sad bullying. There’s only room enough for one truly evil personality on the PPC front, and it certainly isn’t them. That’s why the great Professor Villainov has sent me, the Iron Fist, to dispatch PPC Bully immediately.